As Magazines Fold, Cook's Illustrated Thrives

by Benjamin Domenech on 10:28 am August 6, 2009

Cook’s Illustrated earns the entirety of its revenue from readers, not advertisers. “Today, as the economy and the Internet threaten ad-based media companies, this unconventional approach has kept Kimball’s business solidly in the black while those around him struggle to survive.” Not everyone can cook, it turns out, but everyone wants to.

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