Rush Limbaugh is drawing some ridicule for saying, “One thing we can all do is stop assuming that the way to beat [the Democrats] is with better policy ideas.” But I think he’s basically right. Good ideas are meritorious. But being meritorious isn’t what wins elections. Most voters have only the faintest idea what policy ideas candidates advocate when running or implement when in office. External conditions (such as the economy, but war and scandal matter also) have much more influence over which party wins.