February 4, 2009
Labor is not just a meaningful experience – it’s also a marketable one. When instant cake mixes were introduced, in the HBR List 2009 logo1950s, housewives were initially resistant: The mixes were too easy, suggesting that their labor was undervalued. When manufacturers changed the recipe to require the addition of an egg, adoption rose dramatically. […]
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February 4, 2009
The rich can save the world: we should let them: In these dark economic times, business leaders can put their business nous to public benefit in a way governments never can.
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