June 13, 2009
Sometimes it’s easy to forget how people thought about the internet as recently as 1995. “The rapidly growing Internet does have a life of its own. Two years ago, nobody knew about it. Now, an estimated 24 million people in North America use it regularly.” The world changes, sometimes in surprisingly rapid ways.
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June 12, 2009
If Hardee’s and Carl’s Jr. are going to run ads like this during viewer-heavy television that isn’t DVR-able — family-friendly live sporting events on Sunday afternoons come to mind — parents need to be able to block out ads that, if they had ratings, would be categorized as far more mature than the show during which they run. There’s no technological barrier at issue to prevent that from happening, and it should.
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