The First Family’s unofficial endorsement of J.Crew threatened to backfire in the days after the inauguration—and not just because Barack Obama dared to wear a white bow tie, custom-made by the retailer, with a short jacket instead of a traditional tailcoat. (The audacity!) A week later, history already is judging the decision to mix the mass brand with exclusive designer items, many from the now-famous Chicago boutique Ikram, as a stroke of fashion genius.
Obama Style: J. Crew on Those Custom Coats
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