Who Gets the Best Ad Rates Online? CPM is Dead for Niche Sites

by Benjamin Domenech on 9:39 am December 21, 2009

Online ad rates, we’re told, are on an express train to zero, helped along by gagillions of impressions generated by Facebook, Twitter and its ilk, and the networks, exchanges and targeting technologies that allow advertisers to buy audience as a commodity, without dealing with individual sites at all.

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