The New Newsweek.com: Less Traffic, But Better Traffic?

by Benjamin Domenech on 9:55 am May 18, 2009

Beaten at the traffic game, the new Newsweek.com — launched last Friday — has different goals, similar to its re-launched magazine’s: to attract globe-trotting, aspirational readers, who are attractive themselves to premium advertisers and who, as readers, also value the kind of content Newsweek’s resources can acquire so much that they would be willing to pay for it, even online.

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