Desiree Rogers: The Woman Who Runs Brand Obama

by Benjamin Domenech on 1:32 am May 2, 2009

White House social secretary and former Mardi Gras queen Desiree Rogers understands her position of power: “‘We have the best brand on earth: the Obama brand…Our possibilities are endless.’ Like all brands, the Obama brand has a ‘crown jewel,’ she explains, and that crown jewel is the White House.” The Lincoln Bedroom practically sells itself.

Previous post:

Next post: