Tactics in Abortion Battle Change: Pro-Life "Imagine the Potential" Web Vid Gets 1.8 Million Views

by Benjamin Domenech on 12:59 am April 2, 2009

Pro-lifers and pro-choicers get into the viral marketing game in a big way, opening up a new front in the political battle over abortion. “Known in some antiabortion circles as the “hearts and minds” tactic…the strategy depends on presenting the antiabortion movement in an unexpected light, the better to catch and hold attention.”

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