Web Advertising Needs a Reboot

by Benjamin Domenech on 10:17 am May 25, 2008

>> An extremely accurate piece on why web advertising so often = fail. Scott Karp writes: “We need to invent new forms of advertising on the web. But it’s more than that. Facebook introduced Beacon as a new form of advertising — but it didn’t create a lot of value for users. Online advertising must create value for users or it will create little or no value for advertisers. This would seem self-evident, but it has not been the case with traditional advertising, which was developed for CAPTIVE audiences, and web users are increasingly anything but captive.” (h/t Ruffini’s FriendFeed)

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