That Wii Fit Girlfriend: Nintendo Sexes Up Viral Ads

by Benjamin Domenech on 12:03 pm May 30, 2008

This week, there were more than nine thousand Diggs for this Youtube Vid, “Why every guy should buy their girlfriend a Wii Fit.” The vid itself has over 780,000 views at the time of this posting, and no wonder, since it primarily consists of a t-shirt-and-underwear clad girl gyrating in time with the Wii Fit’s hula hoop game.

It’s a simple construction: sex sells. And I’m sure that any boyfriend would be proud to post this. Except that, on further inspection, this looks like it’s just another viral ad – albeit a somewhat edgy one for otherwise child-friendly Nintendo. Shoemoney lays it all out:

The first clue to me was the username on YouTube: tinsleyadvertising

Then a quick search on the Tinsley Advertising site lead me to the employee page where I found 1 guy who looked very similar to the guy in the video. His name is Giovanny Gutierrez.

From Gio’s Bio:

Giovanny Gutierrez
Director of Interactive Media

Gio comes from the future. He is perfectly versed in most programming languages, dreams in code and can’t sleep when his pixels aren’t in order.

As Tinsley’s Director of Interactive Media, he creates web, e-mail and interactive marketing solutions that perfectly integrate with television, radio and print campaigns. Gio is a master of e-commerce, having created web portals for scores of businesses. He was founder and creative director of web-design firm Ionic Studios, teaches digital web programming at Miami-Dade College, is a certified Macromedia Developer, an Apple Certified System Administrator and a Certified Internet Webmaster. He’s also won numerous awards and accolades in the web design circuit.

Gio will be your point man on anything even remotely futuristic. Be nice to him or he will hack into your bank account.

Then doing a quick search on flickr with those tags we come across some interesting photos also tagged as tinsley which also give us clues as to who the girl is in the video. It appears to be another tinsley employee named Lauren Bernat.

If you want to see photos of Lauren and Gio fooling around at what looks like an office outing, head on over there. What is the internet coming to if you can’t even believe that a hugely popular web video with a gyrating female is honest and sincere, instead of some devious capitalist plan?

Christine has the Wii Fit in DC right now, or we could try a more honest substitute.

Update: The Consumerist is all over this.

Previous post:

Next post: