72andSunny’s Brilliant Discovery Channel Ad

by Benjamin Domenech on 1:49 pm May 12, 2008

>> I’m an ad addict.  Everyone who knows me knows this – they’re the pop art form of the modern age.  I even find some of my favorite songs through them.  And yes, all ad addicts have our favorite agencies – the ones which manage to make everything seem effortless, charming and authentic – and I’m not alone in loving 72andSunny, whose work you might recognize (they worked on the new Nike/Guy Ritchie campaign).  Their most recent ad to stick in your head is this wonderfully childlike I Love The Whole World campaign for the Discovery Channel.  Gosh, I love this stuff.

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